There is so much that a filmmaker can do in order to manipulate the viewers’ attitudes and opinions towards what they are watching. It can range from the George Holliday video mentioned on page 286 to commercials, TV shows, and movies. Cinematography is everything.

When analyzing any film, it is important to look at many aspects including, the storyline, who made the film, and even things such as lighting, camera angles, and the title. Something such as costuming can create and evil or good character with the use of dark and light colors. The same goes for lighting. “Harsher” characters get “harsher” lighting, and vice versa. Also, spotlights can be used to highlight a certain person or object that the director wants the viewers to concentrate on. Focus can also bring out details and blur things that are “unimportant.”

In this image of Harry Potter, a light shines from behind him, outlining his silhouette and giving him an ethereal glow. Furthermorek, the use of a red costume not only signifies power, but also life. Voldemort on the other hand, is completely in shadows. Everything surrounding him is dark, thus connoting evil. The black that is Voldemort also represents death.

When watching any type of media, we all come up with our own opinions about it. However, how much of our “opinion” is our own and how much of it is imposed on us? With the manipulation that was done to the Holliday raw footage to turn the case around to the police officers favor, we must think how much we are being manipulated as well. Persuasion is a powerful tool that images and videos are capable of.